The Rolex Submariner 116610LV, affectionately known as the "Hulk" due to its vibrant green bezel, has cemented its place in horological history. Its discontinuation, however, has transformed this iconic timepiece into a highly sought-after collector's item, commanding significantly inflated prices on the secondary market. This article delves deep into the world of the discontinued Rolex Hulk, exploring its current market value, price predictions, comparisons with its successor, and a look back at what led to its legendary status and subsequent disappearance from authorized Rolex retailers.
Hulk Rolex Discontinued: The End of an Era
The Rolex Hulk's discontinuation marked a significant moment for Rolex enthusiasts. While Rolex rarely announces the discontinuation of models with fanfare, the phasing out of the 116610LV was met with widespread disappointment and, predictably, a surge in demand. The reasons behind its discontinuation remain largely speculative, with theories ranging from material sourcing difficulties to a strategic shift in Rolex's product lineup to make way for newer models. Whatever the reason, the absence of the Hulk from official Rolex boutiques has solidified its status as a modern classic. The green ceramic bezel, a hallmark of the Hulk, was a bold departure from traditional Submariner aesthetics, and its popularity arguably played a significant role in its eventual demise – a testament to its success. The increased demand following its discontinuation only served to further cement its legendary status.
Rolex Hulk Price Prediction: A Green Gold Rush
As of 2025, the Rolex Hulk's price on the grey market – the secondary market where pre-owned luxury watches are traded – sits around $18,000. This represents a substantial premium over its original retail price, which was considerably lower. Predicting future prices for any luxury watch is inherently speculative, but several factors point towards continued, albeit potentially slower, price appreciation for the Hulk.
Firstly, the limited supply. With no new production, the existing pool of Hulks is finite. As demand remains strong, and even potentially increases as the watch gains further legendary status amongst collectors, the price is unlikely to decrease significantly. Secondly, the increasing popularity of vintage and discontinued Rolex models fuels the market. Collectors are actively seeking out rare and desirable pieces, driving up prices for sought-after models like the Hulk. Thirdly, the overall strength of the luxury watch market contributes to the Hulk's value. As long as the market for luxury goods remains robust, the price of high-demand pieces such as the Hulk is likely to remain strong.
However, it's important to temper expectations. While significant price increases are possible, a sudden, dramatic surge is less likely. The market is subject to fluctuations influenced by economic conditions, trends in the luxury watch industry, and even the emergence of new, highly desirable Rolex models. A conservative prediction would suggest a gradual, steady increase in the Hulk's price over the coming years, potentially reaching higher values as its rarity increases. However, unforeseen circumstances could impact this prediction.
What Happened to Rolex Hulk? A Retrospective
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